# Van den Ing Webmarketing

> Independent internet company in Apeldoorn, the Netherlands, founded in 2007 by serial entrepreneur Mark van den Ing. It starts, owns and operates its own businesses across four divisions: Commerce (webshops), Ingter.net (vertical search engines), VDIW Game Studios (games) and the in-house engines Ingteractive, Emailzilla and Sitezilla. Motto: Build. Run. Own. Repeat.

Source: https://www.vandening.com/ · Last updated: 2026-10-22 · Language: English

## At a glance

- Legal name: Van den Ing Webmarketing (sole proprietorship, Netherlands)
- Founded: 2007 in Apeldoorn, the Netherlands
- Founder: Mark van den Ing, serial entrepreneur
- Model: builds, owns and operates only its own, self-started companies. No investments in other people's companies or startups.
- Divisions: Commerce, Ingter.net, VDIW Game Studios, Engines (Ingteractive, Emailzilla, Sitezilla)
- First webshop: Vechtsportwinkel (2007)
- Sneeuwkettingen4u: 4.5/5 from 790 customer reviews on eKomi (https://www.ekomi.nl/klantenmeningen-sneeuwkettingen4u.nl.html), 9,000+ customers
- Live offers indexed by Ingter.net: 3.1M+ (3,137,226 on 17 September 2026), from 150+ webshops
- Markets: Netherlands, Belgium, Germany, Austria, Switzerland, United Kingdom, United States and the rest of Europe
- Address: De Groene Voorwaarts 383, 7325 AT Apeldoorn, the Netherlands
- Phone: +31 318 250 030
- Chamber of Commerce (KvK): 30262078
- VAT ID: NL001382583B83

## Approach: own companies, every stage

No investments in other people's startups. Own time, money and technology go into self-started companies, hands-on from the first idea to the next market. Every company follows the same five stages:

1. Spot: a category where shoppers know what they want but can't easily find it. Snow chains in 2011, sneakers in 2013, contact lenses in 2026.
2. Build: platform, catalogue, feeds and servers, built in-house by Ingteractive. No agencies, no dependency on third-party licences.
3. Launch: brand, content and SEO from day one, and Emailzilla to turn first customers into returning ones.
4. Grow: conversion work, pricing, automation and partnerships with retailers and affiliate networks.
5. Scale: the same engine into new languages, currencies and categories. One shared platform, one more market at a time.

## Division 1: Commerce (webshops)

Specialist webshops, each built around one product category and one market, run on in-house platforms.

- Sneeuwkettingen4u (https://www.sneeuwkettingen4u.nl). Snow chains and snow socks for the Netherlands and Belgium. The largest shop in the group, live since 2011. Snow chains and snow socks with fitting advice per tyre size and delivery before the first snowfall.
- Schneeketten4u (https://www.schneeketten4u.com). The same playbook for Germany, Austria and Switzerland, with German-language advice and local pricing.
- Vechtsportwinkel (https://www.vechtsportwinkel.com). Combat sports equipment for boxing, kickboxing, MMA and martial arts, for the Netherlands and Belgium. The first webshop, since 2007.
- Kampfsportstore (https://kampfsportstore.de). Combat sports equipment for the German market, on the same platform as Vechtsportwinkel.
- Spokey Nederland (https://spokey.nl). Sports and fitness gear, sold online to consumers and supplied wholesale to retailers.
- Laadkabel4u (https://laadkabel4u.nl). Charging cables for electric cars.
- Fietsendrager4u (https://www.fietsendrager4u.nl). Bike carriers for tow bars and roofs.
- Spanbanden4u (https://www.spanbanden4u.nl). Ratchet straps and load securing for trailers, vans and transport.
- Voertuigvitamine (https://voertuigvitamine.nl). Vehicle care products.
- Ondergoed4u. Underwear.

### Case study: how Sneeuwkettingen4u changed the snow chain market in the Netherlands

Snow chains used to be a product bought in a hurry at a petrol station, with little advice and no idea whether they fit. Sneeuwkettingen4u (2011) made it a specialist online category: size-specific advice, a wide range of brands and fast delivery before the first snowfall. It grew into the largest shop in the group, with a German sister store (Schneeketten4u) for the DACH region.

## Division 2: Ingter.net (vertical search engines)

Ingter.net (https://www.ingter.net) is the vertical search division, active since 2013. Each platform indexes one category in depth with live prices, stock, sizes and reviews. Retailers and brands reach ready-to-buy shoppers on a performance basis, through the major affiliate and partnership networks.

- Scale: 3.1M+ live offers, 260,000+ unique models, 150+ webshops, 500+ brands, 5 markets (Netherlands, Germany, United Kingdom, United States and the rest of Europe).

Platforms:

- Solezilla. Sneaker search engine, rebuilt from scratch in 2020 and international since 2023. Live prices and stock from curated shops, 500+ brands, filtering by size and colourway, a proprietary Hypescore ranking and editorial buying guides written per market.
  - solezilla.nl (https://www.solezilla.nl): Dutch edition
  - solezilla.de (https://www.solezilla.de): German edition for the DACH region
  - solezilla.com (https://www.solezilla.com): English edition for Europe, the UK and the US, in EUR, GBP and USD
- Sneakers4u (https://www.sneakers4u.nl). The original sneaker search engine, live since 2013, with around 200,000 sneakers from 140+ webshops.
- Lenzenzilla. Contact lens price comparison, launched in 2026 on the same engine as Solezilla. A recurring purchase with predictable demand, and proof that the model works beyond footwear.
  - lenzenzilla.nl (https://www.lenzenzilla.nl): Dutch
  - linsenzilla.de (https://linsenzilla.de): German
  - lentizilla.fr (https://lentizilla.fr): French

## Division 3: VDIW Game Studios (games)

VDIW Game Studios is the game development label of Van den Ing Webmarketing. Original titles, designed, built and published in-house, with AI used throughout production for art, voices and music.

### Starcorp Tycoon

Website: https://starcorptycoon.com · Genre: economic strategy / business simulation · Platform: Windows · Status: Early Access

2246. You did something ridiculously petty. Maybe you parked a freighter in a loading bay. Maybe you returned a library book 40 years late. The fine is absurd and you will never pay it. So THE CHAIR, a tiny, ancient ant judge on an enormous throne, offers you the alternative: Corporate Service. You may choose. (You may not.)

You get Licence N: StarCorp, an empty government shell company, dropped into a closed market of 26 star systems ruled by up to seven established corporations. Grow it until it counts as an established company itself and your licence becomes a charter: the company is yours, and so is your freedom. Run out of credit and you end up chipping ice in the Debtor's Belt.

- Build your company from nothing: chart the sector, found stations, fill them with factories, labs and marketing, and research a tech tree for a better product.
- Robots replace workers: water, power and steel are the real costs, traded on a live marketplace where every deal moves the price.
- Outsell, out-market and out-lobby the incumbents with sales agents, campaigns and sponsors, while GNN and the café never let you forget your offence.
- A spiritual successor to the business sims of the early 2000s, with a clean modern look and a sense of humour.
- Industry packs in development: Sneakers, Sports Nutrition, Robotics, Space Vehicles.

## Division 4: the engines behind the group

Ingteractive writes the code, Emailzilla runs the email marketing and Sitezilla builds the sites. They power the group's own companies first; Ingteractive and Sitezilla also work for clients.

- Ingteractive (https://www.ingteractive.com). The code: the development behind every platform in the group. Builds and maintains the webshops, search engines and tools of every company in the group, and delivers custom software, feeds, integrations, automation and e-commerce consultancy for clients.
- Emailzilla (https://www.emailzilla.nl). Email marketing: the in-house email marketing engine behind the group's companies. Newsletters and campaigns for the webshops and search engines, on in-house infrastructure with first-party customer data. Reserved for the group's own companies; no new external sign-ups.
- Sitezilla (https://www.sitezilla.nl). Websites: websites and webshops for small and mid-sized businesses, on a subscription that covers build, hosting and maintenance.

## Synergy: one engine, four divisions

On the surface the companies have little in common: snow chains, sneaker search, a space tycoon. Underneath, they run on the same core and share what works.

The common denominator:

1. Own code (Ingteractive): every platform runs on code written by Ingteractive, on self-managed servers. No black boxes, no platform fees, full control over speed and data.
2. Own email marketing (Emailzilla): one email engine for every company, so newsletters, campaigns and customer data stay in-house.
3. Product data: feeds, matching, prices and stock from suppliers and affiliate networks. The same data skills power both the webshops and the search engines.
4. Content per market: buying guides, product pages and SEO written for each language and market, so customers arrive through search.
5. Multi-market operations: selling and comparing across NL, DE, UK, US and the rest of Europe, with local languages, currencies and logistics.
6. One shared playbook: what works in one company is reused in the next, with the same processes, tools and lessons across every division.

Where it pays off:

- Commerce → Ingter.net, retail know-how: running shops in-house gives first-hand knowledge of what makes a shopper buy and what a retailer needs from a traffic partner.
- Ingter.net → Commerce, market intelligence: millions of live offers show prices, stock and demand as they move, input that sharpens pricing and assortment in the group's own shops.
- Ingter.net → new verticals, one engine for many categories: the engine behind Solezilla now runs Lenzenzilla in three languages; every new vertical starts on a proven platform.
- Ingteractive → all divisions, one codebase: every improvement, such as a faster checkout, a better feed parser or a new integration, can be rolled out across the group.
- Emailzilla → Commerce and search, back in the inbox: newsletters and campaigns bring customers back to the webshops and search engines without paying a third party per contact.
- Own companies → clients, tested before it's sold: Ingteractive and Sitezilla deliver feeds, integrations and webshops first built and proven on the group's own companies.
- Commerce and search → games, business experience in the game: Starcorp Tycoon's markets, pricing and marketing are modelled on how real companies operate, and Solezilla makes an appearance in the game.
- Games → all divisions, AI production: the studio's AI pipeline for art, voices and music feeds back into content and visual production across the group.

## History

- 2007: Vechtsportwinkel, the first webshop, in combat sports equipment, later followed by Kampfsportstore for Germany.
- 2011: Sneeuwkettingen4u. Snow chains become the largest category, with Schneeketten4u serving the DACH region.
- 2013: Sneakers4u and Ingter.net. The first sneaker search engine goes live, and with it Ingter.net, the vertical search division.
- 2020: Solezilla. A new sneaker search engine, rebuilt from scratch on the lessons of Sneakers4u.
- 2023: Solezilla goes international: Solezilla.com for Europe, the UK and the US in three currencies, and Solezilla.de for the DACH region.
- 2026: Lenzenzilla and VDIW Game Studios. The search engine moves beyond footwear with Lenzenzilla in three languages, and the first game, Starcorp Tycoon, enters Early Access.

## Founder: Mark van den Ing

Founder and serial entrepreneur. A corporate commercial career followed by nearly twenty years of building companies. Former Marketing Director at KPN International, responsible for VoIP services in 23 countries, after roles at Versatel/Tele2 and KPN. Today: marketing, sales and partnerships across the group, from retailers and affiliate networks to suppliers and wholesale customers, combined with hands-on technical work. Other interests: stock and crypto trading and analysis.

Skills:

- Marketing: marketing strategy, online and performance marketing, SEO and content, conversion optimisation, brand and product marketing, email marketing
- Commercial: sales and business development, partner and affiliate management, purchasing and supplier negotiation, pricing strategy
- Technology and analysis: development, servers and infrastructure, data pipelines and feeds, market and investment analysis

## Contact

For partnerships, advertising on Ingter.net, wholesale for Spokey, press for Starcorp Tycoon or a project for Ingteractive:

- Phone: +31 318 250 030
- Office: De Groene Voorwaarts 383, 7325 AT Apeldoorn, the Netherlands
- Van den Ing Webmarketing · KvK 30262078 · VAT NL001382583B83