Van den Ing Webmarketing builds and operates its own webshops, vertical search engines and games, and puts that experience to work for clients.
Ten webshops in the Netherlands and DACH.
View webshops → Vertical searchIngter.netVertical search engines in five markets.
View platforms → Game developmentVDIW Game StudiosStarcorp Tycoon, in Early Access.
Meet the game → Code & emailEnginesIngteractive code, Emailzilla email marketing, Sitezilla websites.
See the engines →
Every business is built to be run in-house, on own technology, and a new category starts only once the previous one stands on its own. Everything runs from Apeldoorn.
No investments in other people's startups. Own time, money and technology go into self-started companies, hands-on from the first idea to the next market.
A category where shoppers know what they want but struggle to find it. Snow chains in 2011, sneakers in 2013, contact lenses in 2026.
Platform, catalogue, feeds and servers, built in-house by Ingteractive. No agencies, no dependency on third-party licences.
Brand, content and SEO from day one, and Emailzilla to turn first customers into returning ones.
Conversion work, pricing, automation and partnerships with retailers and affiliate networks.
The same engine into new languages, currencies and categories. One shared platform, one more market at a time.
Every brand below was started in-house and runs on in-house platforms. Webshops that sell, search engines that send buyers, a game studio and the services that grew out of all three.
Sources: sneeuwkettingen4u.nl, eKomi and ingter.net, autumn 2026.
The largest shop in the group. Snow chains and snow socks with fitting advice per tyre size and delivery before the first snowfall. sneeuwkettingen4u.nl
The same playbook for Germany, Austria and Switzerland, with German-language advice and local pricing. schneeketten4u.com
Where it started in 2007. Gloves, pads and protection for boxing, kickboxing, MMA and martial arts, for clubs and athletes alike. vechtsportwinkel.com
The combat sports range for the German market, run on the same platform as Vechtsportwinkel. kampfsportstore.de
Sports and fitness gear, sold to consumers online and supplied wholesale to retailers. spokey.nl
Charging cables for electric cars, with clear advice on plug type, power and cable length. laadkabel4u.nl
Bike carriers for tow bars and roofs, including models for e-bikes. fietsendrager4u.nl
Ratchet straps and load securing for trailers, vans and transport. spanbanden4u.nl
Care products that keep vehicles in shape. voertuigvitamine.nl
Underwear. ondergoed4u.nl
The vertical search division. Each platform compares one category in depth, with live prices, stock and sizes. 3.1M+ live offers from 150+ webshops, and retailers reach ready-to-buy shoppers on a performance basis. ingter.net
A sneaker search engine, rebuilt from scratch in 2020. Live prices and stock from curated shops, 500+ brands, filtering by size and colourway, a proprietary Hypescore ranking and editorial buying guides, written per market. Live in the Netherlands, Germany, the UK, the US and the rest of Europe.
The original, live since 2013. Still a trusted destination, with around 200,000 sneakers from 140+ webshops. sneakers4u.nl
The same engine pointed at a new category: contact lenses. A recurring purchase with predictable demand, and proof that the model works well beyond footwear. Launched in 2026 and live in Dutch, German and French as Lenzenzilla, Linsenzilla and Lentizilla.
The first game, built in-house by VDIW Game Studios. Sentenced to Corporate Service for a ridiculously petty offence, you turn an empty government shell company into an established corporation across 26 star systems, or end up chipping ice in the Debtor’s Belt.
The code behind the group. Ingteractive builds and maintains every platform in the group, and brings the same feeds, integrations, pricing logic and automation to client projects. ingteractive.com
Websites and webshops for small and mid-sized businesses, on a subscription that covers build, hosting and maintenance. sitezilla.nl
The email marketing engine behind the companies in the group: newsletters and campaigns for the webshops and search engines, on in-house infrastructure. emailzilla.nl
One category per platform, with live prices, stock and sizes.
Specialist stores in one category each, selling in the Netherlands, Belgium and the DACH region.
Snow chains used to be a product you bought in a hurry at a petrol station, with little advice and no idea whether they fit. Sneeuwkettingen4u made it a specialist online category: size-specific advice, a wide range of brands and fast delivery before the first snowfall. It grew into the largest shop in the group, with a German sister store for the DACH region.
Visit Sneeuwkettingen4u.nlVDIW Game Studios is the game development label of Van den Ing Webmarketing. Original titles, designed, built and published in-house, with AI used throughout production for art, voices and music.
presents
2246. You did something ridiculously petty. Maybe you parked a freighter in a loading bay. Maybe you returned a library book 40 years late. The fine is absurd and you will never pay it. So THE CHAIR, a tiny, ancient ant judge on an enormous throne, offers you the alternative: Corporate Service. You may choose. (You may not.)
You get Licence N: StarCorp, an empty government shell company, dropped into a closed market of 26 star systems ruled by up to seven established corporations. Grow it until it counts as an established company itself and your licence becomes a charter: the company is yours, and so is your freedom. Run out of credit and you end up chipping ice in the Debtor’s Belt.
Ingteractive writes the code, Emailzilla runs the email marketing and Sitezilla builds the sites. They power the group's own companies first. Ingteractive and Sitezilla also work for clients.
The development behind every platform in the group
Website and webshop development
The email marketing engine behind the group's companies
On the surface the companies have little in common: snow chains, sneaker search, a space tycoon. Underneath, they run on the same core and share what works.
Running shops in-house gives first-hand knowledge of what makes a shopper buy and what a retailer needs from a traffic partner.
Millions of live offers show prices, stock and demand as they move, input that sharpens pricing and assortment in the group's own shops.
The engine behind Solezilla now runs Lenzenzilla in three languages. Every new vertical starts on a proven platform.
Every improvement Ingteractive builds, a faster checkout, a better feed parser, a new integration, can be rolled out across the group.
Emailzilla brings customers back to the webshops and search engines with newsletters and campaigns, without paying a third party per contact.
Ingteractive and Sitezilla deliver feeds, integrations and webshops first built and proven on the group's own companies.
Starcorp Tycoon's markets, pricing and marketing are modelled on how real companies operate, and Solezilla makes an appearance in the game.
The studio's AI pipeline for art, voices and music feeds back into content and visual production across the group.
Each new division grew out of the lessons of the previous one.
The first webshop, in combat sports equipment, later followed by Kampfsportstore for Germany.
Snow chains become the largest category, with Schneeketten4u serving the DACH region.
The first sneaker search engine goes live, and with it Ingter.net, the vertical search division.
A new sneaker search engine, rebuilt from scratch on the lessons of Sneakers4u.
Solezilla.com for Europe, the UK and the US in three currencies, and Solezilla.de for the DACH region.
The search engine moves beyond footwear with Lenzenzilla in three languages, and the first game, Starcorp Tycoon, enters Early Access.
Get in touch about partnerships, advertising on Ingter.net, wholesale for Spokey, press for Starcorp Tycoon or a project for Ingteractive.
